Social media: Do you speak TikTok?
King of social media, with explosive growth, the most downloaded and most profitable app in the world, TikTok continues its reign over the world of social media marketing. With over 700 million users and now reaching all generations, the social network launched in 2016 has become an integral part of our daily lives and the lives of brands alike. Therefore, it's impossible not to master its codes, its uses, and especially its vocabulary unique social media agency teaches you how to understand and speak the language of TikTok. Let's dive into this glossary special TikTok !
Key terms to know on TikTok
Gifts
Enjoying a video on TikTok? To support a TikToker, you can send them gifts that you purchase through your profile. It's easy: simply use TikTok's in-game currency, "coins." The gifts you receive can then be converted into Diamonds on the creator's profile!
Heart
Users can also show their interest in a video by clicking a heart. Good to know! The more hearts you give a piece of content, the more suggested accounts you'll see in your user profile! All these suggestions are gathered in the Favorites app's
Diamond
We mentioned it earlier. Making money with TikTok is possible, thanks to diamonds. This is the virtual currency used on the TikTok platform. A TikTok user can earn money by accumulating diamonds on their profile. If a creator has accumulated enough diamonds, worth approximately €100, they can withdraw this money through the app and transfer it to a bank account!
Duet (in French, Duo)
Sharing and merging videosthe TikTok community especially with the Duet ! It allows users to collaborate on videos. Videos can be recorded and merged with other videos, and even edited and synchronized. The only requirement is obtaining permission from the creators. Each TikToker can control who can duet with their content. To do this, check your profile's privacy and security settings.
Face Tracking
TikTok identifies you in videos using face tracking. The principle is simple: when a face is recognized, the camera automatically zooms in on it. It's one of the most popular effects on TikTok !
FYO (For Your Page)
Simply put, FYO is the main feed on TikTok where videos automatically scroll! Visible on your profile's homepage, it offers a list of creators and videos recommended based on your existing interests. It's always worth checking to discover new TikTokers and also to see the top 10 TikTok influencers worldwide.
POV or Point of View
This is one of the most popular formats on the platform after the dance challenge. Often used by young talents to showcase themselves in 15 seconds, POV videos are a real hit. Take the time to watch some, find inspiration, and give it a try yourself!
Report
You can't do just anything on TikTok! The "Report" feature helps ensure a positive TikTok experience. All users are encouraged to report user profiles , videos, chats, and content that contains harassment, offensive behavior/comments, or inappropriate content that causes discomfort. In line with TikTok's community guidelines, this measure aims to ensure user safety.
To understand TikTok even better
This short glossary of TikTok termshelps us understand how the social network has created a unique world where everyone can find their place. Thanks to its short-form videos and numerous features like TikTok Shopping, TikTok offers brands, in particular, a fantastic platform.
Yes, influencer marketing on TikTok works, and even better than that! Of course, you still need to publish creative content. That's where a social media agency like So Bang helps its clients design innovative and powerful campaigns capable of creating strong engagement and lasting relationships with their communities. To excel on the king of social media, also discover 10 pro tips for success on TikTok.