TikTok Shopping: a new feature for your social media strategy

Social selling is now possible on TikTok! Like Instagram, Facebook, and Snapchat, the social network finally offers a new feature that allows users to buy products directly from the app. This presents an opportunity for our social media agency , which specializes in this platform, to offer brands this new feature, already rolled out in the United States, Canada, and the United Kingdom.   

What is TikTok Shopping?

TikTok Shopping is a new e-commerce feature launched by the social network TikTok in partnership with Shopify, an online store creation solution.

Already launched in the United States, Canada, and the United Kingdom, TikTok Shopping allows TikTok users topurchase products directly from the platform. The only difference from Insta Shop is that, in this first version of TikTok Shopping, payment is processed through the seller's Shopify website.

How does TikTok Shopping work?

TikTok Shopping allows Shopify store owners to sync their product catalogs with TikTok to create virtual stores through a TikTok for Business account. With this new e-commerce feature, content creators can also link to products within their videos.

With TikTok Shopping, influencers have anew tool to promote the brands they collaborate with. For their followers, it's also a way to quickly purchase the featured products. In the United States, top influencer Kylie Jenner was among the first to use this new service for her cosmetics brand.

“These new possibilities make it easier for companies of all sizes to create attractive content that brings consumers directly to the point of online purchase,” summarizes Blake Chandlee, president of the enterprise business at TikTok.

TikTok Shopping: New opportunities for brands

With TikTok Shopping, TikTok (732 million active users worldwide) continues its development towards content monetization and social commerce. At the end of 2020, the social network had already begun a partnership with Shopify to enable advertising campaigns on the platform.

For a social media agency like So Bang, the arrival of TikTok Shopping is also and above all an opportunity to offer brands new opportunities in terms of social selling and visibility.

With this e-commerce feature, a brand or company has anew tool to boost its sales online brand awareness. At So Bang, we're eagerly awaiting TikTok Shopping's arrival in France!

A social media agency to boost your social marketing

Looking to leverage your popularity and community engagement on TikTok with TikTok Shopping? Specializing in social media, our agency has developed real expertise on this platform to enable brands to promote and sell their products and services through marketing strategies creative and sustainable.

Thanks to our community management experts and our influencer platform, So Bang helps brands deliver a premium, customized social media experience. Like TikTok Shopping, our team constantly monitors the latest social media trends and innovations to provide solutions that best align with consumer behavior.