What is a follower ? What does organic ? Do we say hashtag or tag ? Entrusting the management of social networks to a social media agency means discovering new words, abbreviations, anglicisms and other technical terms with which community managers juggle all day long.

Working with a social media agency like So Bang is therefore an opportunity to learn the expressions used in digital marketing but also to collaborate better with us, to develop your social media management, and together, adjust the right strategy on social networks (Facebook, Twitter, TikTok, LinkedIn, Youtube..) to allow your brand to easily and sustainably reach your targets.

What are the key terms to know when working with a social media agency?

No need to know all the technical terms of web marketing by heart! At So Bang, because people are at the heart of everything we do, we always clarify even the most obscure words! You'll benefit from expert guidance to grow and retain your audience on social media, and at the same time, you'll learn the vocabulary used in SEO, branding, advertising, and influencer marketing. Being close to our clients and meeting their needs in terms of visibility and brand awareness on social mediais what we do (*)! So, let us tell you all about it!

The 10 essential words to know in social media

Ads, Ad, Advertising: this is an English word used to define online advertising. There are several variations of this term such as " native ads ," " social ads ," or " SEA, Search Engine Advertising."

A backlink is a hyperlink that points to a web page or website. Backlinks increase the number of visits to a site. The more backlinks a site has, the more popular it is with Google and the higher its chances of ranking in search results. Backlinks are therefore essential for your ranking . Indirectly, backlinks from social media are also important because they generate traffic to your site. This is a good reason to include them in your digital marketing strategy.

Follower/Fan : This term refers to anyone who subscribes to your account on Instagram, Facebook, Twitter, LinkedIn, or TikTok and, therefore, can see and follow the new content you create. Your followers form your community.

Hashtag/tag : a clickable keyword preceded by the hash symbol (#). On social media and websites, hashtags help categorize posts by theme and category, making it easier to share the content you create for your campaigns. Of course, hashtags are also essential for launching challenges.

Inbound marketing: a marketing technique that relies primarily on a content creation strategy (website or social media). It allows brands to attract visitors to their website in order to convert them into leads (prospects) and then into customers.

Metrics: These are measurement indicators. For example, to assess awareness , a social media agency might use the following metrics: brand mentions, backlinks, shares, website traffic, etc.

Organic: refers Organic marketing to techniques for increasing a brand's visibility without purchasing advertising space. It is also known as SEO or natural search engine optimization.

Reach : This metric measures the reach of a post or advertising campaign to its target audience on social media. The calculation of reach generally differs from one social network to another. For YouTube, for example, it's typically measured by the number of views per video.

SMO: Acronym for Social Media Optimization, SMO includes all activities aimed at developing the visibility of a company or brand through social media.

Story : This refers to any ephemeral content (photo or video) that is published on Facebook, Instagram, LinkedIn, and soon on TikTok (TikTok Stories are currently being tested). Stories generally disappear after 24 hours.

And that's it for this first glossary of web marketing terms ! Obviously not exhaustive, we will complete it gradually in a future social media glossary!

(*) So Bang is both a social media and influencer agency communication social media, our team of experts and our influencer platform help brands develop their presence on various networks (Facebook, Twitter, Instagram, TikTok, Youtube, LinkedIn…).