Our role is to help brands and businesses develop their presence on social media. This mission requires constant commitment and expertise. That's why at So Bang, to guide our social media actions, we often like to remind ourselves of a few fundamental principles. Here are our social media agency for creating creative, engaging, and sustainable marketing strategies.       

1. Be consistent

To successfully establish a lasting brand presence on social media, trust remains paramount. This includes the trust the company has in its project, of course, but especially the trust users place in it when they see the brand, its products, and its services displayed in their feeds. However, on social media, this trust cannot be earned without consistency. So, while publishing, sharing, testing, engaging, and interacting are all important, the most crucial aspect is remaining true to the brand's values ​​and message across all social platforms where it's present. Because consistency is the key to credibility.

2. Listen more, speak less

To succeed with a social media marketing campaign, you also need to pay attention to your target audience. This means listening to their needs and expectations—in short, understanding everything that's important to them. Listening more and speaking less is what allows you to create truly useful and engaging content and, ultimately, leave a lasting impression on a community and, therefore, on consumers.

3. Be accessible

Talking less doesn't necessarily mean publishing less. To stay top of mind with a community, you need to engage with them regularly with fresh content; otherwise, subscribers won't hesitate to look elsewhere. By simply responding to comments from its community, a brand shows them that it's available, and therefore approachable and accessible.

4. Be generous

To further strengthen the trust its community places in it, a brand can also share its best knowledge with them. By sharing its top tips and advice on a topic, a brand can create a sense of connection and exclusivity with its followers. They will then be more likely to recommend you to their contacts, who, in turn, will place their trust in your brand.

5. Pay attention

If you want people to like you, first show them that you like them. Yes, you can't expect others to be interested in you if you don't do the same for them. In social media marketing, this is called the principle of reciprocity. Indeed, whatever community you're addressing, they want to be heard, understood, respected, and recognized. On social networks, expressing your attachment to your community involves actions as simple as replying to a comment or sharing content.

6. Be sincere

This rule may seem obvious, but for a brand to be credible on social media, it must tell the truth. So don't lie, but don't embellish your message either, because your community won't forgive you. You risk negative publicity or worse, brand bashing. Always be honest, and if you can't answer a user's question, simply say so. Humility is a universally valued virtue; don't forget it.   

7. Be patient

Just because everything moves fast on social media doesn't mean you should rush. Taking the time to think about the content you're going to post, and patiently waiting for the results of a campaign, are part of the game. Social media marketing takes time. On social media, think "marathon" rather than "sprint," and you'll see, the results will come faster than you think.

8. Bet on influence

“Save the cheerleader, save the world. ” You know the phrase made iconic by the famous series Heroes. It's a bit the same on social media: the cheerleader who can elevate your brand to hero status in the eyes of consumers is your influencer. By collaborating with them, these ambassadors will open the doors to their communities and, with them, new opportunities for your products and services.

9. Never spam 

Even though some community managers have mastered the art of subtly weaving advertising messages into their posts (sometimes quite skillfully), never resort to spamming. This practice of directly bombarding your followers with messages is highly likely to drive them away. And for good reason: in 2021, they too are adept at using social media techniques. So, instead of asking your community, "What can I sell you?", it's better to phrase things by asking, "How can I help you?". 

10. Always innovate (Never Stop Innovating)

Social media is constantly evolving. To use it effectively, you need to stay up-to-date with the latest innovations, trends, posting practices, and so on. When a new platform emerges, it's crucial to pay attention to it, as was the case with TikTok in 2016. Never underestimate the growth opportunities on these new channels. Don't limit yourself to Facebook, Twitter, LinkedIn, or YouTube. Being open to new networks is another key to a successful social media marketing strategy. 

While social media is constantly evolving, there are thankfully some unchanging principles for creating effective social marketing strategies. These are the 10 principles we just outlined, which guide our daily work at our social media agency. And you, what are the key principles that guide your efforts to promote brands on social media?  

So Bang, social media agency

So Bang is a social media and influencer agency based in Paris. Specializing in social networks, our team helps brands become Love Brands through creative strategies across various platforms (Facebook, Twitter, TikTok, Instagram, YouTube, etc.) that align with consumer behavior and the latest innovations.