is Influencer marketing constantly evolving. Today more than ever, users social media are searching for meaning and shared values. To adapt to these expectations, a growing number of brands are focusing onethical influence. It's only natural, then, that they are turning to influencer agencies like So Bang to integrate this new dynamic into their influencer campaigns. But what exactly is ethical influence? Let's take a closer look.

Ethical influence, definition

Influencer marketing is a technique communication that uses the power of influence of an opinion leader (an influencer) on the web and social media to help brands and businesses develop their awareness and sales.

Thanks to influencers and their communities, influencer marketing allows brands to get even closer to their target audiences.

But influencer marketing also operates according to user expectations. More mature, users today primarily seek to share values ​​and express their commitment to common goals. Producing creative campaigns around collective causes that unite people—that's the essence of ethical influence!

Brands have clearly grasped this new trend and are now looking to leverage it in their marketing strategy to attract consumers. Supporting brands that want to invest in ethical influencer marketingis also one of our missions at So Bang.

Who are these new experts in ethical influence?

include Ethical influencers eco -influencers, sometimes also called green influencers. These ambassadors are people who try to raise awareness about a whole range of environmental issues, particularly those related to our consumption habits.

Ethical influencer communities will therefore be receptive to brands that offer content demonstrating their commitment to environmental protection, sustainable development, combating climate change, and reducing food waste. In short, all topics related to these themes represent opportunities for brands seeking to enhance their image with an ethical dimension.

In the category of ethical influencerson social media, we also find opinion leaders who advocate for social issues such as gender equality, the fight against violence, and all forms of discrimination. Here again, brands can partner with these influencers to develop their communication strategy, provided theywork with an influencer agency to understand the nuances of these sensitive topics.

How to find ethical influencers?

Our influencer agency always takes special care to find the most relevant influencers for each of our clients. If a brand wants to launch an ethical campaign around a product, for example, we will therefore select profiles that align with the brand's DNA and target audience, but also whose communities are receptive to this specific value.

At So Bang, to find the best ambassadors for a brand, our agency can rely on its influencer platform more than 30,000 influencers and together worldwide with very varied profiles (top influencers, nano-influencers, micro-influencers…) among which are ethical influencers.

How to integrate ethics into a marketing strategy?

Our influence agency integrates ethics into brand communication by creating influence campaigns that are in line with aspirations expressed on social networks but also in line with CSR strategies companies'

In general, an ethical influence strategy should focus on meaningful projects that align with the brand's values ​​as well as the positive actions it implements on a daily basis.

Examples? Supporting movements that address current societal or environmental issues, building collaborations with associations or NGOs specializing in these topics, or participating in unifying events.

Finally, is ethics a fundamental trend in influencer marketing? Even though the social media landscape is constantly evolving, everything suggests that it's an increasingly valued aspect of social networks. So, to enable brands to leverage this element in their digital strategy, an influencer agency must offer campaigns that incorporate this ethical dimension. That's what we do at So Bang with our influencers. So Bang, creators of socially conscious and committed brands !

(*) Are you a brand looking to launch an ethical influencer marketing project? So Bang, a social media and influencer agency based in Paris, is here to help you integrate ethics into your communication strategy.