Influencer marketing: 10 pro tips for success on TikTok
With its 1.5 billion users, TikTok's power in influencer marketing is undeniable. For brands and businesses, the world's most downloaded app is the ideal tool for building brand awareness. But how do you master the king of social media? In this article, the experts at our influencer agency, So Bang, share 10 tips and tricks to go viral on TikTok, the most popular social media platform on the planet.
1. Track trends
If there's one thing that characterizes TikTok, it's the fact that the social network always positions itself on trends. Some come out of nowhere and others are linked to current events, but all generally end up being shared on the platform.
So, if you want to stand out on TikTok, you absolutely must stay on top of trending topics. Be the first to post a video about a trend you've spotted. To do this, it's important to be well-organized to quickly find trending topics and share them almost immediately. Of course, also use hashtags to promote your discoveries to other users of the social network.
2. Target a niche market
Although TikTok already boasts over 1.5 billion users, there's room for everyone on the social network. You just have to find the right niche! It could be a very specific topic. As long as you find a subject you know well and are passionate about, you're sure to find your audience.
Indeed, whatever your age, whatever your topic, there's an audience for everything on TikTok. To find the right niche, also look at your competitors. There's certainly an aspect they haven't addressed, or haven't addressed sufficiently. Seize the opportunity with passion and confidence, and your TikTok account should quickly take off.
3. Carefully prepare your filming
TikTok offers a wide range of features that allow you to create truly creative videos. The only limit is your imagination. Therefore, you absolutely must become an expert in video editing if you want to captivate your audience.
For example, we see quite a few fashion influencers using transitions to showcase outfits. The effect is really cool if you do it right. So you need to carefully prepare your shoot before filming. Ready, set, action!
4. Immerse yourself in the application
If you want to succeed on TikTok, you need to know all its inner workings. The mechanics of its algorithm, its latest features—nothing should escape your notice. The goal? To help you understand who's popular and why. You really need to find out what people are truly interested in.
To do this, the best advice is to fully immerse yourself in the platform. Scroll through your page, follow popular creators, listen to all the trending sounds, and constantly browse the Explore page. The more time you spend on the app, the more familiar you'll become with its use , and you'll understand what works and what doesn't.
5. Telling stories
This tip is as old as time, but still true. To captivate an audience, storytelling is the best technique. You need to draw users into a narrative you've carefully crafted beforehand.
You can start your story with an anecdote, a riddle, or anything else to draw your viewers' attention to a particular issue. On TikTok, a good tip is to add text to encourage users to turn on the sound for your post. Then, tell your story with conviction and sincerity.
6. Publish often
Every TikTok expert will tell you: they post at least once a day, and often several times a day. Posting multiple times in the same day isn't that complicated. Keep an open mind, and inspiration will follow.
Posting multiple pieces of content per day also allows you to test ideas and see what works. Finally, regularly publishing fresh content is also an excellent way to get noticed by the TikTok algorithm.
7. Be the first
On TikTok, it's not enough to just focus on trends. Another way to stand out is to be the first to post a video on a particular topic. People want to see fresh content, and on the app, it's often the most innovative brands that are the most successful.
This doesn't mean you have to reinvent the wheel, as they say. Just try approachinga topic from a different, unique, and original angle. Talking about a subject simply but in an unconventional way is a great way to succeed on TikTok.
8. Never give up
You know the saying: “Rome wasn’t built in a day.” It’s exactly the same on TikTok. While the app can quickly become exhausting for a brand or company seeking quick results, you should never give up. In 2022, increasing your social media presence requires constant engagement.
Everyone who succeeds on the social network will tell you: on TikTok, nothing is easy, and everything is earned through dedication and creativity. This is perfectly normal because, in the beginning, you have to go through a phase of learning and experimentation. Success might start after your 40th video. So what? Again, on TikTok, the important thing is to never give up.
9. Be authentic
It's been said many times, but we'll say it again: to succeed on TikTok (and social media in general), the key is to offer authentic content. So, in the beginning, focus on genuine content rather than aesthetically pleasing content.
To be authentic, let go of your fear and fully express your personality. One technique for this is to wholeheartedly believe in what you do. Don't try to copy any particular influencer; stay true to yourself.
10. Have fun!
This brings us to one last piece of advice that also makes a big difference between brands that succeed on TikTok and those that fail: have fun with your content! In the beginning, don't focus too much on your likes or view counts. Stay focused on enjoying creating and sharing content with your community. If you love creating content, there's a good chance users will too. So, have fun!
Want more tips to succeed in your influencer marketing campaigns on TikTok? Discover 9 rules to follow to stand out on the social network that all influencers dream of.
(This article is loosely based on the original post: https://later.com/blog/tiktok-marketing-tips/)