Social media influence on TikTok: discover the 9 rules So Bang
With 800 million monthly active users worldwide (6.5 million in France), TikTok is the social network that every influencer dreams of. But to become a top TikTok influencer, it's best to know the app's best practices. From posting frequency and metrics to track, to collaboration strategies with other TikTokers and current trends, our influencer agency gives you 9 basic rules to follow to stand out on the hottest social network right now!
1. Create as much entertainment as possible
To become popular, you need to get the most views and an average watch time (the percentage of a video watched on average by users) as close as possible to the video's target audience. The more creative, original, and entertaining the content you publish, the better your chances of achieving this.
2. Don't try to publish too often
When launching your TikTok account, it is recommended to publish content every day for 15 days, but afterwards 2 to 3 videos per week are sufficient.
Indeed, there's no point in bombarding millions of users who are already saturated with content. To win over your audience, prioritize quality over quantity! All good content creators on TikTok know this 😉
3. Collaborate with influencers
To generate views on videos published by a brand on its account, you should try to publish on your account content that complements that of top influencers but that they do not yet publish on their own account.
Furthermore, this content must be part of the same marketing campaign as that promoted by these influencers and be scripted. The goal is for the influencers to encourage viewers to click through to the brand's page to view this additional content.
4. Create or ride the wave of top trending challenges
We talked about this in a previous post on using hashtags to succeed in your social media strategy : challenges have made TikTok a success thanks in particular to their fun aspect but also to their power of engagement.
Therefore, any top influencer worth their salt must create their own challenges or follow trending ones. For example, here are some top trending challenges: #Mr Sandman, #candyshop, #Gogogo who's next, #photostory, #sourireforce, #jeudecarte, #samedisport, #Cono, #Savage, #Imcomingout.
5. Personalize your videos with the most popular effects
The vast majority of TikTok users are young and enjoy fun, personalized content. So don't hesitate to customize your videos with the filters offered by the platform: Trending, Funny, Fashion, Editing, Selfies, AR, Branded Effect.
Use the most popular ones offered by the platform to promote your content to your subscribers and even beyond your community.
6. Leverage the most popular hashtags and topics of interest
A top influencer knows how to find inspiration through hashtags. Again, we refer you to the post " Using TikTok in your social media strategy: the example of hashtags." Don't forget: on TikTok, hashtags are life 😉
7. Republish your TikTok content on other social media platforms
To promote your content across platforms, a top influencer thinks cross-channel. In other words, a top TikToker reposts to other social networks like Instagram, Snapchat, and YouTube.
This principle of communicating vessels is very effective: it allows you to multiply your visibility and increase your chances of growing your community. And therefore, ultimately, to be recognized as a top influencer.
8. Redirect to the brand's e-commerce website
Giving a brand visibility is good! Converting users is even better. So, remember to create links to the online stores of the brands you value.
On TikTok, it's possible to create links in your bio, within a video, or through the Hashtag Challenge Plus. This new feature allows users to purchase products related to a challenge and its sponsored hashtag. The campaign generates virality while redirecting users to the e-commerce site.
9. Advertise
TikTok offers several features for creating real-life ads. For example, In-Feed Ads allow you to display a full-screen vertical video in the "for you" feed. This is ideal for driving traffic to a website (or blog) and growing your TikTok account.
Thanks to Top View (available upon request), you can also capture the attention of all TikTok users as soon as they open the app with a full-screen video. This will further boost your conversions since the format is fully clickable
And that's it for these first tips, which we also use at So Bang to build influencer marketing campaigns for the brands we collaborate with. Of course, these fundamentals shouldn't overshadow other important rules to follow to be a top TikTok influencer (for example, the issue of music usage rights for videos). We'll elaborate on these other rules in a future post.
In the meantime, if you want to learn more tips and advice on becoming a top influencer on TikTok, you can join the TikTok Club So Bang contact our influencer agency directly.