SO BANG creates #PimkieUnited and launches the brand on TikTok

So bang created the TikTok account for the Pimkie brand, and a crew of 13 influencers in 4 European countries to manage the page.

The agency, with the support of its TikTok Klub (created at the beginning of the summer and which already brings together more than 1000 TikTokers worldwide) and the support of the social network with which it has a privileged partnership, launched its first #DenimChallengeNow (see video) at the start of the academic year, which heralds the beginning of a series of experiments to come.

“We wanted a crew of TikTokers who are also active on Instagram, where the brand already has a community of 1.4 million people, to give the brand visibility across a broader age range. In fact, today it's the TikTokers who generate the most engagement on Instagram, with rates 5 to 10 times higher than average,” explains Jocelyn Jarnier, channel & strategic planning director at the agency, “…simply because they post more authentic, spontaneous, and creative content, and they benefit from the audience flow coming from TikTok, where content is shared much more natively than on Instagram.”

This crew represents the diversity that the Pimkie brand has always embodied. “Where all trends converge, that’s what best defines the brand from its origins to today, and that’s what we wanted to convey through the crew’s name: #PimkieUnited,” says Barbara Baudier, Account Director in charge of the brand at So Bang.

The initial results speak for themselves: over 2 million views on TikTok, 4.5 million impressions on Instagram with an engagement rate of 5.2%.