According to our sources, the agency So Bang, founded in 2014 by Jocelyn Jarnier and Xavier Tormes, has won five new accounts following the launch of its services last July. It is now working with Pimkie on its TikTok Klub (an influencer platform dedicated to the social network) on its social media strategy. The Brand Reboot unit is assisting Drinks&Co (Pernod Ricard group) in creating its new communication strategy, as well as the French National Wine Interprofessional Committee (CNIV) in developing its brand platform and visual identity. The agency's integrated Prod Reboot studio is now working with Lancel on its social media strategy. Twinings (a British tea brand) has renewed its contract with So Bang for the design and production of new television advertising campaigns.