TikTok: Top 10 influencers in the world

If you're an influencer agency like So Bang, you undoubtedly dream of having these top influencers in your team of TikTok ambassadors. Initially just unknowns for the most part, these social media management pros have become true phenomena on social networks thanks to their millions of followers. These mega-communities offer enormous opportunities in terms of influencer marketing. Following our ranking of the 10 most followed French influencers on TikTok, here's the top 10 list of the biggest TikTok influencers in the world.

1. Charli D'Amelio (@charlidamelio, 97 million followers)

The most followed person on TikTok, Charlie D'Amelio, is only 16 years old but already boasts 97 million followers! It all started in June 2019 when she posted videos of herself dancing to viral songs on the platform. Instant success! In less than a year, the young American climbed to the top of the social network's rankings. Since then, her TikTok fame and dancing skills have led to appearances alongside numerous celebrities, including in music videos for Jennifer Lopez and Bebe Rexha.  

2. Addison Rae (@addisonre 67.4 million followers)

Second in the global ranking of mega-influencers, Addison Rae started making videos on TikTok in July 2019. Since then, her follower count has continued to climb. Dancing, singing—the 20-year-old “TikTok famous” can do it all, and her now extensive network should allow her to remain at the top of the social network for a long time to come.  

3. Zach King (@zachking, 52.1 million followers)

Filmmaker and illusionist Zach King first showcased his talents on the Vine platform. Today, he shares his special effects-filled videos with over 52 million TikTok followers, who are fascinated and eager for his visual magic tricks. It's a winning formula, as the aptly named Zach King ranks among the top 3 most-followed TikTokers in the world.

4. Loren Gray (@lorengray, 49.2 million followers)

As you probably know, the old TikTok was called Musical.ly, and it was on this platform that Loren Gray began sharing her singing talents. At just 18 years old, she became a true social media star and has managed to retain her followers even on TikTok, where she has almost 50 million subscribers. 

5. TikTok (@tiktok 48.5 million followers)

A curious detail in the rankings: TikTok itself appears in the top 10 most followed accounts. The app's official account simply posts news for its users. Definitely worth following if you're a true TikToker 😉

6. Spencer X (@spencerx, 47.6 million followers)

Spencer Polanco Knight, aka Spencer X, has made a name for himself on TikTok with his beatboxing skills. This 28-year-old New Yorker, who keeps his private life fairly private, has collaborated with several renowned artists. His talent has attracted numerous advertisers, ensuring him a comfortable income.

7. Riyaz (@riyaz.14, 43.5 million followers)

Actor, blogger, musician, dancer—Riyaz Aly can do it all. With his inimitable style and immense charm, he has captivated his followers with his Indian heritage and his creativity. In 2019, he received the award for Best TikTok Influencer for his body of work. And all this at just 17 years old. A true TikTok influencer sensation!

8. Dixie D'Amelio (@dixiedamelio, 42.5 million followers)

In Amelio's family, I'd like to introduce the other daughter. Yes, Dixie is the sister of Charli, the TikTok queen with nearly 100 million followers. It's not easy to exist in the shadow of such a popular sister. Yet, this 19-year-old singer is making some impressive strides on the platform, like with her single "Be Happy." Over 40 million followers—that deserves a round of applause!

9. Michael Le (@justmaiko, 41.7 million followers)

Another gem in this global top 10 of influencers. At 20 years old, Michael Le has built his reputation on his lifelong passion: dance. A dancer and choreographer, he first gained recognition on social media as JustMaiko and began posting videos in 2016. In addition to TikTok, the Florida native is a true star on YouTube and Instagram. A fun little detail: Michael is an ambassador for the Bang beverage brand. So, when will we see him at So Bang? 😉

10. Will Smith (@willsmith, 40.7 million followers)

It certainly seems easier to get followers when your name is Will Smith. But the American actor also deserves credit for creating truly effective content. Like when he posted that video where he pretended that another very famous influencer, his friend Jason Derulo, knocked his teeth out during a round of golf. The result: hundreds of millions of views and a hilarious global buzz. Without a doubt, Will Smith is one of TikTok's kings. 

you call it a TikTok influencer agency, a social media agency, or simply an influencer agency, offering brands the opportunity to collaborate with top influencers is undeniably a compelling selling point. However, it's clear that an influencer agency seeking to secure the services of the top-ranked influencers must also understand that these influencers with millions of followers have themselves become brands. Therefore, when working with top influencers, the strategy must be adapted accordingly to avoid overshadowing the advertiser in favor of the influencer. At So Bang, our influencer marketing experts advise and support brands in creating these types of specialized campaigns with top influencers. Shall we discuss it?

(Source of the global top 10: https://tokfluence.com/top?limit=10)