Instagram: Top 10 influencers in the world
What influencer agency wouldn't dream of having them in its roster of influencers? Who? The top influencers, of course! High-level athletes, models, actors, musicians—these mega-influencers, also known as VIP influencers, share their passions, daily lives, and news with their communities of millions of followers every day. After the Top 10 luxury influencers on Instagram in France and the Top 10 influencers on TikTok worldwide, let's get started with the ranking of the 10 biggest influencers in the world on Instagram.
1. Cristiano Ronaldo (@cristiano, 435 million followers)
The most followed person on Instagram, footballer Cristiano Ronaldo boasts over 435 million followers on his Instagram profile. This five-time Ballon d'Or winner is just as comfortable on the football pitch as he is on social media. Highly popular and active, the Manchester United striker shares numerous posts about the values of sport and his family, much to the delight of his fans.
2. Kylie Jenner (@kyliejenner, 337.5 million followers)
Second in the global ranking of mega-influencers, Kylie Jenner is the youngest of the famous Kardashian family. This young blogger has made a name for herself on Instagram in recent years! Proof of this is her ever-growing number of followers! At only 24 years old, this young woman is a true businesswoman with her cosmetics brand, "Kylie Cosmetics." This Instagrammer inspires the public with her extravagant and sexy outfits, often gracing the covers of magazines worldwide.
3. Kendall Jenner (@kendalljenner, 233.6 million followers)
Model and activist Kendall Jenner, also known as Jenny, is famous for being Kylie Jenner's sister. Very active on social media platforms like Facebook and YouTube, she regularly shares glimpses of her life: waking up at dawn, enjoying elegant lunches, participating in photoshoots, trying on clothes for a major luxury brand, and sharing her latest purchases.mega-influencers most popular advertising campaigns and walking in fashion shows. Her unique approach? Making herself available to answer her community's questions live .
4. Zendaya (@Zendaya, 139.4 million followers)
Starring in major film productions like Spider-Man, The Greatest Showman, and Dune, this young American actress has been active on social media since the beginning of her career. A reflection of Generation Z, Zendaya doesn't hesitate to voice her commitment to sensitive issues related to education and body positivity on her Instagram profile. A true fashion icon, this influencer has a rapidly growing community that regularly shares and comments. A new talent to discover!
5. Selena Gomez (@selenagomez, 316.6 million followers)
Famous American singer Selena Gomez was long considered the queen of Instagram, especially after a post that broke the record for likes (4.5 million). After a break from social media, Selena seems to want to give her Instagram profile by sharing more positive and socially conscious posts. By revealing during an Instagram Live that she had been diagnosed with bipolar disorder, she clearly committed herself to the mental health of young people in the USA.
6. Kim Kardashian (@kimkardashian, 304 million followers)
Businesswoman and star of the reality TV show about her famous Jenner/Kardashian family, Kim Kardashian has graced the covers of glamorous magazines for years. In every publication, Kim appears in fashionable, sexy outfits inspired by top designers. Most recently, at the Met Gala, she wore a dress reminiscent of Marilyn Monroe! This active blogger and mother of four regularly shares photos of her children, her personal life, and her latest news. She loves creating a buzz on social media!
7. Ariana Grande (@arianagrande, 307.5 million followers)
This singer was for a long time the first woman to have over 200 million followers, surpassing Cristiano Ronaldo. She rose to fame on Instagram by sharing videos of the MTV Europe Music Awards ceremony. She frequently posts selfies in stylish outfits, always in a romantic setting. Last year, she shared photos of her secret wedding on her profile, setting the internet ablaze!
8. Beyonce (@beyonce, 253.6 million followers)
Beyoncé has long reigned as the modern queen of social media, regularly posting photos of herself leaving concerts, sharing her passion for music, adding tags numerous tagging celebrities among her connections. This international star also shares a lot about her loved ones, her daughter, and her famous husband, Jay-Z. Her posts are always stylish and sexy! She control over her image ! She's an Instagram queen, too.
9. Lionel Messi (@Messi, 323.5 million followers)
Lionel Messi doesn't just excel on the football pitch! He also shines on social media. By switching clubs to join Paris Saint-Germain, this sports Instagrammer has gained a huge following! His posts sometimes break records, linked to his sporting achievements! In 2020, the Argentinian won the Copa America with his country. A title that allowed him to gain three million fans in 48 hours! A record! With 27 million likes, his photo taken with the trophy in his hands became the most liked sports photo inInstagram history !
10. LISA (@lalalalisa_m, 16.9 million subscribers)
Rap singer Lisa, also known as Lalisa, was named the most popular personality of 2018 in Thailand by The Standard. She began her career as a model and fills her Instagram with stylish photos. Her grid layout is always very elegant ! on her ITGVvideos feed and in her stories.
Influencer marketing: it's your turn!
Do all these influencers make you dream? On a smaller scale, do you also dream of becoming a successful influencer ? And after all, why not? On Instagram, TikTok, Facebook, YouTube, or Twitter, before reaching the top, you'll need to go through several steps. Starting with understanding the subtle mechanisms of influencer marketing to create effective campaigns.
Finally, if you're a brand or a company, using an influencer agency will also help you choose the best influencers to promote your products and services. At So Bang, for example, we have a platform with over 30,000 influencers worldwide, with very diverse profiles (bloggers, Instagrammers, YouTubers, and many other social media powerhouses, micro-influencers, nano-influencers, etc.). Looking for an influencer platform to boost your brand awareness and sales? Say So Bang!