Social media strategy: 7 new features to discover on social media
Social media is constantly evolving. In this context, keeping up with the latest practices and trends. Fortunately, our social media agency is on the ball and has compiled a short list of tips and ideas to help brands and businesses further optimize their social media strategy and, in turn, grow their communities even more. Let's take a look at these new features!
1. TikTok allows users to add videos of up to 10 minutes
Here's some great news! TikTok, one of our favorite social media platforms at So Bang, recently began rolling out the ability for users toupload videos up to 10 minutes long. Until now, TikTok videos could be up to 3 minutes long. "A new way to bring value to our community and enrich the TikTok experience," the platform stated.
This feature should be available to everyone in the coming weeks. Users will be notified when they receive the update. They should also ensure they are using the latest version of TikTok before trying the feature.
2. LinkedIn launches newsletters for company pages
The most well-known professional social network, which we recently discussed in a post dedicated to its use for B2B marketing, now offers the ability to create newsletters. This is yet another way to build and grow your communities around topics that matter most to your clients, with recurring articles on your page that your members can now subscribe.
In short, a new ideal way to boost your email campaigns by generating immediate reach. Want to take advantage of this new feature right away? This article explains how to create a newsletter from your LinkedIn company page.
3. Instagram is revising its video strategy
It was expected. Instagram has decided to streamline its various services to focus on Reels and thus directly compete with TikTok. “The Reels feature remains an important and growing part of Instagram, and we look forward to further developing this format,” the platform stated.
The social network has therefore closed its separate applications IGTV, Hyperlapse and Boomerang.
Similarly, Instagram has removed in-stream video ads. In fact, Instagram is rethinking its entire video streaming model. To learn more about these changes, we recommend reading about Instagram's video initiatives.
4. Twitter launches keyword search in direct messages (DMs)
Twitter has just launched a very useful feature that allows you to search for chats within your direct messages (DMs) using specific keywords. This eliminates the hassle of searching for past conversations, mentioned products and people, shared links, and so on.
This should save a lot of time for the customer service departments of brands that use Twitter, who will now be able to search for all users who have asked a question about a product, then provide even more relevant answers or search for past answers to similar queries.
5. Snapchat is rolling out new Lenses for shopping
To improve the shopping experience on its platform, Snapchat is introducing new Shopping Lenses. Specifically, these new augmented reality filters will allow users to view more information about brands' products, such as prices, sizes, colors, similar items, and more.
Thus, thanks to augmented reality, users will be able to buy different categories of products (cosmetics, clothing, makeup, accessories…) directly on the app in a fun and personalized way.
6. Pinterest offers new shopping features
The image-sharing network recently unveiled new features, including a new personalized shopping page and an integrated payment system directly within the app for Shopify stores. This new shopping page allows brands to showcase their latest products and current offers based on users' interests.
7. Instagram allows you to tag products in your posts
Product tagging on Instagram is no longer limited to brands and certain creators. The feature is now available to all users. Currently, it's only rolled out in the United States, but it should eventually reach all Instagrammers. Brands will receive a notification when someone tags one of their products.
Brands will also be able to control who can tag their products. Instagram reports that more than 1.6 million users already tag at least one brand, on average, each week.
Stay up-to-date with the latest features with So Bang
And that's it, we've already finished this overview of the new features our team of experts has observed on social media lately. Clearly, all these new features demonstrate how social media platforms are evolving to offer brands and businesses optimal publishing and interaction environments to connect with their communities. If you'd like to implement one of these features in your social media strategy, or more broadly, get support from a social media agency, say So Bang!