Top 10 luxury influencers on Instagram in France
With their millions of followers and inimitable style, these influencers are increasingly attracting luxury brands. Regardless of their sector (fashion, beauty, jewelry, watches, automobiles), brands in the industry are increasingly turning to these ambassadors rather than stars or celebrities for their influencer marketing campaigns. The goal? To connect with a younger, more connected clientele while maintaining their chic and elegant image. In short, to reach Generation Z (15-25 years old), a target audience very active on social networks like Instagram and TikTok. So, who are these influencers (most of whom are women) who have managed to gain the trust of the luxury industry? Here's our ranking of the 10 most influential luxury influencers on Instagram in France.
Our influencer agency's selection
1. Gigi Hadid (70.7M subscribers – @gigihadid)
Model Gigi has been walking the runway for prestigious haute couture houses for over 10 years. A regular at Paris and New York Fashion Weeks, she also graces numerous magazine covers. Her Instagram account boasts over 70 million followers, showcasing her collaborations with iconic designers. Without a doubt, Gigi is a key figure in the world of French luxury fashion houses,.
2. Bella Hadid (46.5M subscribers -@bellahadid)
Top model turned Instagram star, Bella Hadid is the young face of fashion on social media. Her style? Effortless versatility, the perfect reflection of her generation that knows how to mix styles and trends. Her signature? Posts whereshe skillfully blends style and social commentary. It's impossible to escape the Bella Hadid phenomenon on social media if you're a luxury brand.
3. Georgina (27.5M followers - @Georginagio)
Spanish model Georgina Rodriguez is one of the most famous fitness and beauty influencers, boasting an impressive 27 million followers ! In a relationship with footballer Cristiano Ronaldo, she regularly shares Instagram videos of her glamorous life with her partner and children. With this top influencer, media coverage is guaranteed, along with the added bonus of a reality TV show. Luxury brands are captivated by her 24/7 elegance and immense popularity.
4. Jackson Wang (26M followers, @jacksonwang852g7)
A Chinese celebrity, Jackson is an accomplished artist whose influence continues to grow. A former top athlete and member of a successful K-Pop group, he has a significant media presence that has attracted one of the biggest jewelers on Place Vendôme in Paris. With over 30 million followers on Weibo, more than 4 million on Twitter, and 26 million on Instagram, luxury brands are certainly not indifferent to such numbers!
5. Chiara Ferragni (25.2M followers, @ChiaraFerragni)
Chiara Ferragni, the it-girl, has gone from being a simple blogger to a successful digital entrepreneur in just a decade. A regular on the covers of glamorous magazines, her massive following of over 25 million followers places her 5th on Instagram. With her stylish photos and expertly staged scenes, she works for major fashion designers in Paris. Chic and elegant, she certainly has all the makings of a luxury influencer !
6. Araya Alberta Hargate (10.5M followers, @Chomismaterialgirl)
Known by her nickname Chompoo, this actress, model, and television presenter is a British-Thai cover girl. Today, she's a social media ambassador for cosmetics and jewelry brands, sharing glamorous moments on the red carpet. The more her posts are shared, the higher her engagement rate climbs. How can the French luxury sector possibly resist her?
7. Mariale Marrero (6M followers, @Mariale)
María Alejandra Marrero, also known as Mariale, is a Spanish-speaking celebrity residing in the USA. With her beauty tips followed by millions of fans on social media, she has earned the trust of the cosmetics industry. She showcases her partnerships and is now contributing to the creation of her own line of beauty products. Mariale is an influencer to watch for Parisian luxury brands !
8. Sadaf Taherian (3.6M followers, @Sadaf_beauty)
This young Iranian actress, who boasts 3.6 million Instagram followers, tops the list of the 10 most influential beauty influencers. Highly active on social media, she frequently shares her beauty tutorials, showcasing cutting-edge looks. A sure bet and a glamorous asset for luxury cosmetics brands, she enjoys a record engagement rate of 21.3% among her community!
9. Bui Châu (3.2M followers @chaubui_)
Also known as Chou Chou, Bùi Châu is a leading figure in high fashion and a major influencer in Asia. An actress and comedian, she boasts over 3 million followers on Instagram and 663,000 subscribers on YouTube. A true fashionista, every outfit she wears transforms her into a style icon. Featured in Forbes Vietnam's "30 Under 30," she is highly sought after by cosmetic brands.
10. Patrick Biedenkapp/ Captain (776K followers, @pilotpatrick)
A professional pilot, Patrick is a blogger Instagram . His interests? Aviation, travel, fashion, and lifestyle. His talent? He regularly posts videos Instagram set to music in his stories. With his growing engagement rate and new media coverage (book, magazine), luxury jewelers are taking notice. A true talent to discover!
How to read the rankings of top luxury influencers?
And there you have it, our top 10 luxury influencers on Instagram are no longer a secret. But remember, on Instagram as on other social media platforms (TikTok, Pinterest, YouTube), rankings aren't everything!
Indeed, an influencer's strength lies not only in the number of followers in their community but also in the number of posts sharedand commented on—in short, their engagement rate. This is precisely what luxury brands are looking for, as their ambition on social media is to present their products and services as accessible to the widest possible audience, particularly young people.
At So Bang, we always closely monitor the reach of the influencers we work with. But our influencer agency also selects its ambassadors based on their affinity with the brands we represent. In fact, for every influencer marketing campaign we design, our experts analyze a host of very specific criteria. Want to learn more about luxury brands' social media strategies ? Contact us !