Top 10 eco-friendly influencers to follow
isEthical influence a booming trend on social media. Among those positioning themselves in this niche are a plethora of incredibly talented content creators. To give you a few examples, our influencer agency has put together a little in-house mashup of the influencers who are currently making a name for themselves in the areas of the environment, ecology, sustainable development, and eco-responsible consumption. Let's dive into our top eco-responsible influencers!
1. Max La Manna (@maxlamanna – 986k followers)
Max is an American chef who embraces a zero-waste lifestyle and is a strong advocate for sustainability. In his videos, he's made it his mission to reduce food waste and encourage people to adopt a more sustainable way of living. His Instagram account is also full of delicious vegan recipes, tips for learning how to cook sustainably, and advice on reducing waste in our daily lives without any hassle. A must-follow account!.
2. Kathryn Kellogg (@going.zero.waste – 453k followers)
In addition to being a spokesperson for plastic-free living at National Geographic, Kathryn is the author of the bestselling book "101 Ways to Go Zero Waste"and the founder of the blog Going Zero Waste. Her Instagram account is an excellent resource for those who want to reduce their waste and adopt a sustainable lifestyle. She also shares tips on zero-waste living and plastic-free products to help people save money, be healthier, and be more environmentally conscious.
3. Lauren Singer (@trashisfortossers – 348k followers)
This New Yorker is the founder of Package Free, a zero-waste store. On her social media accounts, Lauren Singer also promotes a more sustainable lifestyle for the planet to her followers. Her Instagram account and her YouTube channel, Trash is for Tossers, are therefore an excellent source of inspiration for those who want to reduce their daily waste. Lauren shares tips called Easy Changes to help each of us implement small but effective actions against waste.
4. Léa Camilleri (@leacamilleri__ – 295k followers)
Léa Camilleri is another influencer committed to protecting nature. On her Instagram account, she uses a powerful message to encourage as many people as possible to adopt more eco-responsible behaviors. Climate change, overconsumption, waste—she addresses all these topics in an educational way, without making us feel guilty.
5. Bea Johnson (@zerowastehome – 251k followers)
Sometimes called the “Marie Kondo of zero waste,” Béa Johnson is a French influencer known for her expertise in zero-waste living. Thanks to her book Zero Waste Home, published in 2013 (a bestseller translated into 26 languages!), this French-American has carved out a solid reputation within the global zero-waste movement. On social media and her blog, she also shares her tips to help us drastically reduce our waste, such as fitting all of a year's worth of trash into a single jar!
6. Shia Su (@wastelandrebel – 85.2k followers)
Author and blogger Shia Su, who lives in Germany, is primarily an environmental activist who dedicates herself daily to promoting her convictions regarding the environment and nature conservation. On her blog, Wasteland Rebel, she shares her journey toward a zero-waste lifestyle and inspires others to make sustainable choices. Her Instagram account also offers tips for living more sustainably, vegan recipes, and zero-waste advice.
7. Mangoandsalt (@Mangoandsalt – 106k followers)
Victoria Arias, also known as Mangoandsalt, is a French influencer passionate about the environment and responsible consumption. With her community, she regularly shares tips for leading a more eco-friendly and greener life. Victoria is a true environmental activist, encouraging her followers to adopt a more ethical lifestyle and make more responsible consumption choices. She also contributed to the creation of the eco-responsible clothing brand Les Sublimes. Following Mangoandsalt on her social media account or blogmeans committing to living more sustainably while staying stylish and on-trend.
8. Tess Ryfa (@Rosabohneur – 72.9k followers)
Rosabohneur, whose real name is Tess Ryfa, defines herself as an eco-conscious fashion influencer. Originally from Lille, this vintage and upcycling enthusiast loves sharing her tips and best practices with her community. Thanks to her collaborations with Rubi Pigeon and other influencers, she has successfully established this new fashion style on social media, inspiring her followers to wear chic, upcycled creations. Her influence continues to grow, and she has become an emblematic figure of eco-responsible fashion in France.
9. Gittemarie Johansen (@gittemary – 70.2k followers)
Gittemarie is a YouTuber and blogger from Denmark who also advocates for a sustainable lifestyle. Her Instagram account also offers advice on veganism and zero-waste living. With her warm and welcoming personality, Gittemarie invites her fans to discover a world of possibilities through her tips and advice for a healthy and eco-friendly life.
10. Coline (@Colineblf – 15k followers)
Known for her outspokenness, Coline is a micro-influencer whose activism focuses on environmental protection, particularly ocean conservation. During her travels, this globetrotter seizes every opportunity to raise awareness among her followers about preserving natural environments. Between trips, she also pursues her other passion with equal flair: singing!
And that's it, our quick roundup of influencers committed to sustainable development is already over. By encouraging their respective communities to adopt eco-friendly behaviors, they contribute to spreading a lifestyle that is more respectful of the planet and our health. For brands looking to demonstrate their eco-responsibility on social media, these influencers are also excellent communication channels within their social media strategy. A new generation of influencers is emerging to champion environmental causes and a more sustainable lifestyle. Eco-responsible influencers: a trend to watch!