Top 10 best TikTok influencers in the world (2023)
Today, the most popular video-sharing platform boasts over a billion monthly active users. For content creators, this translates to an enormous potential subscriber base. The most talented among them have hundreds of millions of followers! In this article, our influencer agency reveals the ranking of the 10 biggest influencers in the world on TikTok.
1. Khabane Lame (@khaby.lame – 155.1 million followers)
Since June 2022, the Italian-Senegalese creator and comedian Khabane Lame has officially surpassed dancer Charli D'Amelio as the most-followed content creator on TikTok. Today, this personality, who built his success on TikTok by posting humorous videos based on body and facial expressions, boasts over 155 million followers on his account. And all this in just two years!
2. Charli d’Amelio (@charlidamelio – 150.1 million followers)
Despite losing her top spot in the rankings, Charli D'Amelio remains a major figure on TikTok. At 19, the American continues to attract hundreds of millions of followers with her videos of herself dancing to trending music. Her numbers are simply staggering: she has nearly 12 billion likes!
3. Bella Poarch (@bellapoarch – 93 million followers)
At 26, Bella Poarch, whose real name is Denarie Taylor, completes the top three most-followed personalities on TikTok. This Filipino-American singer notably took off thanks to the music video for her first single, "Build a Bitch," which holds the record for the most-viewed video of all time on the platform (over 50 million views!). This highly committed influencer (particularly in the fight against racism) is also very active on Instagram and Twitter.
4. Addison (@addisonre – 88.8 million followers)
American influencer, actress, and singer Addison Rae joined TikTok in 2019, where she gained recognition for her dance videos. Today, this TikTok star has expanded her activities to include acting in a Netflix partnership. She is also the face of numerous cosmetics brands and has launched her own label, Item Beauty.
5. MrBeast (@mrbeast – 78 million followers)
Behind the pseudonym MrBeast hides Jimmy Donaldson, a 25-year-old American web video creator and entrepreneur. He started creating content for YouTube at just 12 years old, but it was in 2017 that he achieved real success. Since then, he has regularly published videos featuring surprising challenges and gambling games where he often puts significant sums of money on the line. On TikTok, he shares some of his challenges and experiences with his fans. His undeniable talent and creativity have conquered the world of social media.
6. Zach King (@zachking – 74 million followers)
At 33, Zach King is best known for his incredible magic tricks and videos filled with special effects that dazzle his followers. With nearly 75 million followers, Zach King is indeed one of the most popular creators on TikTok. He also built his fame on the Vine platform. His videos inspire many young people who try to recreate his magic tricks and take on the challenges he posts on social media. In short, as his name suggests, Zach King is a king on TikTok, thanks in particular to his creativity and numerous talents.
7. Kimberly Loaiza (@kimberly.loaiza – 73.3 million followers)
Originally from Mexico, Kimberly Loaiza also found success on TikTok thanks to her singing talents. For her, it all started in 2016 on YouTube, where she began to gain attention. Beyond her music, Kimberly Loaiza has also launched a clothing line and collaborates with numerous brands. In her personal life, she is partnered with Juan de Dios Pantoja, another well-known Mexican influencer.
8. CZN Burak (@cznburak – 69.7 million followers)
Burak Özdemir, also known as CZN Burak, is a Turkish chef and restaurateur. With his friendly demeanor and cheerful personality, he conquered TikTok by sharing typical recipes from his country with his followers. His breakthrough came in 2022 when he partnered with Portuguese footballer Cristiano Ronaldo to open a restaurant in London. With nearly 70 million followers on his TikTok account, CZN Burak has become a true internet sensation, admired as much for his culinary creativity as for his personality.
9. Dominik Lipa (@domelipa – 64.4 million followers)
Also known as Domelipa, Dominik Lipa is a Mexican model and influencer who is very popular on TikTok. She too conquered TikTok in 2018 by posting choreographed lip-syncing videos. After her success on the social network, she also launched her own YouTube channel. Today, she has nearly 65 million followers.
10. Dixie D'Amelio (@dixiedamelio – 57.3 million followers)
Dixie D'Amelio is just as successful as her sister Charli D'Amelio, another TikTok star. With over 57 million followers, she too is one of the most followed influencers on the platform. Dixie rose to fame thanks to her dance, singing, and comedy videos, which have garnered a wide audience. She is also known for her trendy style and engaging personality.
(source: Statista.com)
Key figures on TikTok in 2023
Global TikTok users: young women in the lead
Since its launch in 2016, TikTok has gained immense popularity worldwide, particularly among younger generations, but not exclusively. As of January 2023, the platform boasted over one billion monthly active users. Approximately 54% of its total user base was female (compared to 46% male). Furthermore, at the beginning of 2023, the majority of its global user base remained comprised of younger age groups, with 21.5% of TikTok users being women aged 18 to 24.
TikTok usage and audience
In January 2023, the United States and Indonesia had the largest TikTok audiences. The US led with 113 million users, followed by Indonesia with 109 million. The app owes much of its popularity to its ability to capture users' attention and entertain them. So much so that in the second quarter of 2022, users worldwide were spending approximately 95 minutes a day on TikTok.
Furthermore, TikTok has rapidly become oneof the most downloaded platforms in the world. In September 2022, the video app had nearly 24 million downloads on the Google Play Store and approximately 7.5 million downloads on Apple's App Store during the same month.