YouTube Shorts: How to create high-performing content?

Looking for an innovative way to promote your business on social media? Why not try YouTube Shorts! This trendy video format can boost your brand image while reaching a wider audience. With millions of views every day, YouTube Shorts is indeed an ideal platform to reach mobile users and engage them in just seconds. If you're ready to discover how to create high-performing content on YouTube Shorts, this article, prepared by our social media agency is for you!

What are YouTube Shorts and how do they work?

YouTube Shorts are videos lasting between 15 and 60 seconds. This feature was launched by YouTube in July 2021 in response to the growing popularity of platforms such as TikTok and Instagram Reels, which also offer this type of short format.

Shorts allow content creators to easily and quickly share engaging, fun, and informative videos with their audience. Just like on TikTok, users can swipe from one video to another. With over one billion monthly active users on YouTube, Shorts offer brands and creators a unique opportunity to reach a wider audience andincrease engagement.

Content creators can also monetize their Shorts videos by including ads, just like with other YouTube videos. Specifically, YouTube Shorts are presented on a separate page alongside other content formats, making them easy for users to discover.

Recording a Short is easy. Users first open the YouTube app on their phone and tap the "+" icon in the middle of the toolbar. Then, they can tap the " Create a short film " button and follow the on-screen instructions to create their video. Videos can then be shared publicly or privately with other users. 

How to get views on YouTube Shorts? Some tips

With its very specific format, YouTube Shorts requires following a few rules to be effective, the most important of which are:

• Riding the wave of current trends : studying trending topics and the most searched themes is an effective way to ensure your videos meet audience expectations. Generally, people are looking for entertaining and inspiring videos that allow them to escape their daily routine.
• Focus on quick and effective content : To succeed on YouTube Shorts, it's essential to ensure your content is engaging. To do this, get straight to the point and deliver a message that skillfully blends three elements: humor, entertainment, and information. For example, a funny and inspiring tutorial can quickly become a hit. 
• Finding a catchy angle : you have the idea, perfect! Now you need to find an original way to grab users' attention within the first few seconds. To do this, you can, for example, find inspiration in current events, popular culture, or even stories from your own life. Often, unconventional headlines or those that pose a thought-provoking question work very well.
• Show your personality : in addition to offering relevant topics, don't forget to inject your style into your Shorts. Don't be afraid to reveal yourself or your brand to create an emotional and authentic connection with viewers. A catchphrase, a particular style of dress, or even a specific way of speaking can help you leave your mark on your videos, making them easily recognizable. 
• Offer high-quality videos : taking the time to post videos that are visually appealing and have good sound quality helps you stand out, attract users' attention, and encourage them to stay engaged with your content. For example, film in landscape mode for better image quality and vary the camera angles to make your video more dynamic. Also, invest in a good microphone to amplify your voice and reduce background noise.
• Pay attention to the overall presentation of your video : if you feature a person in your short film, make sure they are comfortable in front of the camera, smiling, funny, and sharing interesting anecdotes. Similarly, the video title should be short and impactful to encourage viewers to click and watch more. Again, remember that the goal is to capture attention, so be creative and dare to think outside the box! 

Conclusion: YouTube Shorts, a fantastic tool for brands

As we've just seen, YouTube Shorts offer users a quick and fun way to consume creative and original video content in no time. In doing so, they provide brands with a powerful tool because they offer an ultra-short and immersive format that meets the demand for snackable content , like shoppable shorts, which have revolutionized e-commerce. These are particularly popular in the retail world because they allow users to discover products and buy them with a single click.

YouTube Shorts are also ideal for developing or improving brands' content strategies on social media, strengthening brand identity and improving customer loyalty. In short, using YouTube Shorts is now an essential tool for brands looking to improve their content production, increase their reach, and boost online sales.

Need to create YouTube Shorts for your next product campaigns? The So Bang team can help you design these formats, which offer an interactive experience and a customer journey that drives conversions. Contact us ! 

Discover also other types of content to perform on social media.