Top 10 beauty influencers to follow
In recent years, the beauty and cosmetics industry has undergone a true revolution thanks to social media influencers. These passionate experts are genuine opinion leaders, becoming sought-after brand ambassadors. Among these influencers, some have achieved global recognition thanks to their expertise and creativity, as well as their humor and personality. Here is our top 10 list of beauty influencers worldwide, including both famous names and lesser-known but equally talented influencers. One last important detail: to highlight the top 10 influencers, our influencer agency considered their career path, popularity, collaborations with prestigious brands, and their impact on their community.
1. EnjoyPhoenix (@EnjoyPhoenix, 3.7M YouTube subscribers)
Why not kick off our top 10 beauty influencers with our very own YouTube star, EnjoyPhoenix? With 3.7 million subscribers on her main YouTube channel , Marie Lopez, her real name, has conquered social media thanks to her naturalness and authenticity. With her videos on makeup, fashion, and everyday life, EnjoyPhoenix has built a solid reputation with brands in the industry, with whom she has signed numerous partnerships. However, the road to success hasn't always been easy for her. At school, she was bullied by her classmates. But she overcame these obstacles to become a source of inspiration for millions of young women around the world.
2. Huda Beauty (@Hudabeauty, 4.3M YouTube subscribers)
Here's another key figure in the world of beauty. Huda Kattan is indeed one of the most well-known beauty influencers in the world. Not only is she the head of Huda Beauty, a cosmetics brand that has enjoyed phenomenal success, but she has also helped democratize the beauty industry on her YouTube channel. Even better, by offering simple and accessible tutorials, Huda has managed to create a true community of beauty enthusiasts. Today, this community continues to grow, and Huda continues to offer original and inspiring content to her followers. Her growing global popularity only confirms her status as a leading beauty influencer.
3. Michelle Phan (@MichellePhan, 8.7M YouTube subscribers)
But who hasn't heard of Michelle Phan? This beauty influencer enjoys international renown. Of Vietnamese-American descent, she began her career posting makeup tutorials on YouTube. Her most famous videos were inspired by Lady Gaga's look. With her unique and bold style, Michelle Phan has charmed countless fans worldwide. She's also known for creating her own successful beauty subscription box, Ipsy. It's safe to say that with her experience and fame, Michelle Phan has become a true businesswoman in the beauty industry.
4. Caroline Receveur (@carolinereceveur8745, 18k subscribers on YouTube)
Hooray! Another Frenchwoman in our top 10 beauty influencers. Known for her participation in several reality TV shows such as "Secret Story" on TF1, Caroline is also a model, journalist, and entrepreneur. This winning combination has naturally led her to become a recognized influencer in France, popular with the general public and brands like L'Oréal. On her Instagram account , which boasts nearly 5.5 million followers, she shares her fashion and beauty tips with energy and warmth. An accomplished businesswoman, Caroline Receveur also heads a clothing brand and created Wander Tea, a detox tea brand.
5. TheDollBeauty (@TheDollBeauty, 2.16M subscribers on YouTube)
Behind the name The Doll Beauty is actually Maroua, a famous Algerian influencer who grew up in France. Starting in 2009, she began creating content on YouTube and quickly gained popularity thanks to her makeup tutorials, hairstyles, looks, and vlogs. Today, at just 27 years old, Maroua has become one of the most followed influencers with over 3 million followers on Instagram and over 2 million on YouTube. Thanks to her talent and hard work, The Doll Beauty has managed to collaborate with major beauty brands such as Sephora and Rihanna's Fenty Beauty.
6. Lufy (@LufyMakesYouUp, 1.46M subscribers on YouTube)
Voted the top pop culture influencer of the year at the 2018 People's Choice Awards, Lufy is another renowned beauty influencer. Since 2012, this young woman of Belgian origin has been sharing beauty, fashion, and lifestyle tips and tricks on her YouTube channel. Almost every day, she provides valuable advice to her fans in a friendly and welcoming atmosphere. Her Instagram account is equally impressive, boasting 1.2 million followers. With her partner Enzo, also an influencer, she created a new YouTube channel called Life of Lufy & Enzo. Together, they share their daily lives and test various products for women and men.
7. Sananas (@Sananas, 3.01M YouTube subscribers)
Sanaa El Mahalli, also known as Sananas, began posting her first videos on YouTube in 2011. Today, she is a leading fashion and beauty influencer in France. Known for her humor, candor, and makeup skills, she posts makeup tutorials, beauty and clothing hauls, outfit ideas, nail art tutorials, and more. Thanks to her perseverance, Sananas has collaborated with major brands such as Gemey Maybelline, Daniel Wellington, Marmara, and House of CB. In 2018, she launched her own makeup brand, Otrera Beauty, which quickly gained popularity in the French market.
8. Fabian CR (@fabiancr736412k subscribers on YouTube)
Here's a young man who's earned a spot in our top 10 beauty influencers, and it's well deserved! Fabian Cayuela Ruiz is a young influencer of just 20 years old, who already boasts over 2 million followers on TikTok. He rose to fame on this platform in 2018 thanks to his elaborate makeup looks and humorous content. Today, his community extends to other social media platforms such asInstagram and YouTube. Fabian has been gifted at drawing since childhood, and his talent has evolved into a true art form on social media. A creative at heart, Fabian plans to create and develop his own cosmetics brand. In the meantime, he can rely on his numerous collaborations with brands (nearly twenty), either through paid partnerships or by providing products.
9. Sandrea (@sandrea26France, 1.4 million YouTube subscribers)
Sandrea is a French influencer with over a million followers on her YouTube and Instagram channels. She initially gained recognition for her fashion and beauty videos. However, after a turning point, she decided to shift her focus to raising awareness among her community about the dangers of fast fashion. Clearly, this committed influencer is deeply sensitive to social and environmental issues and isn't afraid to voice her opinions on social media. In short, a beauty influencer with a real passion!
10. Léa (@jenesuispasjolie1, 13M subscribers on YouTube)
Léa Coffrant, better known as Jenesuispasjolie, is a YouTuber and entrepreneur in France. Specializing in fashion, beauty, and lifestyle, this content creator has carved out a niche for herself in the exclusive world of beauty influencers by sharing her experiences, both traumatic and otherwise, in a resolutely natural and authentic tone that allows her followers to easily identify with her. Today, she also successfully manages several businesses. Her conviction? "Influencers are the new media." We certainly won't argue with that 😉
And that concludes our top 10 beauty influencers. These few examples clearly demonstrate the major impact these influencers have on social media and the beauty industry in general. Their advice and tips attract the attention of an engaged and passionate community, and their influence is such that they can change beauty trends in the blink of an eye. Brands have also recognized this, and more and more are turning to them to reach a wider and more engaged audience.
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