Influence

The Brief

How to showcase the Fnac spirit on social media, this unique and slightly offbeat perspective on culture and leisure.

Data & Insights

Fnac is about cultural leisure, accessible to all, not culture for culture's sake, especially not the kind that is flaunted, but the kind that brings more pleasure to life.

The Answer

A crew of influencers who playfully show us their lives through books, records, technology, or games.