Film Know-how

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The Brief

To showcase the uncompromising expertise of La Maison du Chocolat in a digital brand film designed to animate the website.

Data & Insights

To create a film with rhythm from beginning to end, juggling between close-ups of materials and humans, because at Maison du Chocolat, taste is a matter of rhythm, of succession of flavors and of a movement that plays out between the beginning, the middle and the end of the mouth.

The Answer

A 2-minute film, widely shared on the company's social media and in its points of sale.

One person pours melted chocolate from a bowl onto a flat surface, while another stands nearby with a metal utensil in hand.
A large letter "E" decorated with raspberries is placed in the center of a white background, with the word "EMOTION" written underneath.
Close-up of a spoon from which a golden-brown liquid is flowing, against a dark background.
Close-up of shiny brown almonds coated in chocolate, arranged on a white surface.
A palette knife spreads yellow paint over a red paint stain on a white surface.