Top 10 fashion influencers to follow
Fashion has become a must-follow topic on social media, where millions of users share their favorite styles and trends. By sharing their looks and recommending products to their audience, fashion influencers play a major role in this influence. Their popularity and impact on trends make them key figures in the industry. Following our Top 10 beauty influencers, our influencer marketing agency invites you to delve into the ranking of the 10 fashion influencers you absolutely must follow in 2023.
1. Léna Situations (@lenamahfouf – 4.2M Instagram subscribers)
Born Léna Mahfouf, Léna Situation is a French web video creator, influencer, and entrepreneur. Thanks to the significant impact of her activities in the fashion industry this year, she is considered one of the most powerful influencers in the world, even surpassing the Italian stylist Chiara Ferragni.
At 25, Léna Situations is a true YouTube (with over 2.5 million followers) and social media sensation. For the past five years, she has shared her life with her followers on social media, in every imaginable situation. Léna Situations collaborates with numerous brands such as Adidas and Dior, as well as other influencers like Sundy Jules, Bilal Hassani, and Sulivan Gwed. In 2022, this young woman, who has been immersed in fashion since childhood, also launched her own brand, solidifying her status as a renowned influencer.
2. Noholita (@noholita – 1M followers on Instagram)
Camille Callen, aka Noholita, is one of France's most prominent fashion influencers. The name "NOHOLITA" was originally inspired by the New York neighborhood of Nolita, combined with the Soho district, one of her favorite places. Noholita has successfully turned her passion into a thriving business, and after starting out in fashion, she has also ventured into interior design.
Despite her popularity, Noholita has remained true to herself and is admired for her style, influence, and perseverance in the world of fashion and digital media. She is considered a leading figure in the industry and manages to stand out from other influencers thanks to her unique personality and love of fashion.
3. Carla Ginola (@carla_ginola – 430k followers on Instagram)
Carla Ginola is a young fashion blogger born in 1993, known as an influencer and a contestant on Dancing with the Stars season 9. She is the daughter of the famous footballer David Ginola. Carla has thrived in the British fashion world, where her father played during the final years of his career. She is also a model and has participated in numerous collaborations with renowned brands.
With her charismatic personality, Carla regularly shares her daily life with her community, anticipating trends and offering diverse content on social media. She is also known for her collaboration with the Jean Louis David brand to create an exclusive in-salon service.
4. Chloé B (@chloebbbb – 900k followers on Instagram)
Chloé B is a Marseille-based influencer known for her talent in makeup and fashion. Passionate about fashion from a young age, she created her YouTube channel at just 18. Through this platform, Chloé has been able to share her beauty and fashion tips with thousands of young women. Her popularity quickly grew, and she now has nearly 930,000 followers on Instagram.
In addition to her passion for fashion and makeup, Chloé also launched her own brand called Maison Dorée. The brand opened its first pop-up store in Paris, giving fans the opportunity to discover the products she created. With her growing popularity, it seems her success is only just beginning.
5. MELISSA A. R (@mimiarr – 700k followers on Instagram)
Behind the pseudonym @Mimiarr is Mélissa, a young woman passionate about fashion who has been sharing this passion with her community for several years now. With 240K subscribers on YouTube and 700K on Instagram, her talent and influence haven't gone unnoticed, making her a key figure in the fashion world.
Mimi Ar is also famous for her collaborations with major brands such as Nasty Gal. A partnership with Mimi Ar is always highly anticipated by her community, who appreciate her colorful and trendy choices. The influencer is also known for her retro style and her role as a singer in the band Granville.
6. Anne-So (@larmoiredesoso – 620k followers on Instagram)
Anne-Sophie Godet, known as the influencer Anne-So or larmoiredesoso on social media, is a French blogger and influencer. She primarily shares promotional content and fashion and jewelry advice on her blog, L'armoire de Soso.
With over 620,000 followers on Instagram, she has a large following of people interested in her posts. Anne-Sophie is also known for being the wife of Wesley Lautoa, a professional football player. She will soon be seen on a reality TV show, having agreed to be cast in it.
7. Clara Marz (@claramarz – 1.1M followers on Instagram)
At 24, Clara is one of the most prominent French influencers of the moment. With 1.1 million Instagram followers, she notably created a podcast, "Premières fois" (First Times), where she chats with her friends. She also joined the cast of the series Bia, where she stars alongside Isabela Souza.
In addition to her career as an influencer, Clara Marz is also involved in humanitarian causes, as evidenced by her participation in the 2023 Talon Piste competition where she supported a charity and achieved 3rd place. In short, Clara Marz is a talented and versatile young woman who excels in various artistic fields. Definitely one to watch!
8. Yanissaxoxo (@yanissaxoxo – 1.2M followers on Instagram)
The daughter of a Cameroonian father and an Algerian mother, Yanissaxoxo reflects her heritage: rich and authentic. Indeed, her talent and personality have captivated a large community on social media, where she has been active for over ten years. She regularly shares content aligned with her "Never styled" mantra, as well as fashion and beauty tips and tricks
In addition to her activities as an influencer, Yanissaxoxo has also collaborated with various brands, including "Don't Call Me Jennyfer." Yanissaxoxo is undoubtedly an influential figure in the world of social media and continues to captivate her audience as much as ever.
9. Paola Locatelli (@paolalct – 2M followers on Instagram)
Influencer, model, actress, entrepreneur… Paola Locatelli wears many hats. She discovered her passion on YouTube at the age of 11, when she created her first channel with her cousin, called “PL beauty and co.” At that time, the job of influencer didn't really exist, but that didn't stop her from pursuing her passion. And she was right to do so!
Since then, Paola has experienced ameteoric rise, becoming a major figure on social media. Her YouTube channel, launched in May 2015, was the starting point of her career, but it was on Instagram that she truly took off, now boasting over 2 million followers. At 19, Paola Locatelli continues to make her mark in the fashion industry and inspires many fans with her unique style and her decidedly cheerful and positive attitude.
10. Federica Lai (@junesixtyfive – 480k followers on Instagram)
We conclude our top 10 beauty influencers to follow with Federica Lai, better known by her pseudonym @junesixtyfive. A blogger and influencer from Montpellier, she has gained considerable renown thanks to her content focused primarily on fashion, but also travel and lifestyle.
With her YouTube channel, Federica Lai also offers decorating inspiration that delights her subscribers. She invites them to ask her all sorts of questions, whether personal, related to her work, or her blog, and she answers them in videos. Every day, Federica Lai continues to captivate her subscribers with her unique style and love of fashion.
Are you a brand or company looking to collaborate with fashion influencers to boost your social media presence? With its influencer platform, the So Bang team will find the best profiles for you. Contact us !