TAXI SKIP

Activation influence

#SocialInfluence

To demonstrate the effectiveness of the new Skip laundry detergent range designed for short cycles (15 minutes), we created TaxiSkip: a taxi equipped with a washing machine that allows you to wash your clothes during a single ride. Driven by Elsa Bois (1.7 million followers), she picks up athletes from her community after their workouts and returns them with clean, fresh-smelling sports gear.