SPEED SKIP TEAM

Activation influence

#SocialInfluence

How do you get Gen Z interested in laundry detergent?
First, by drawing inspiration from one of this generation's most popular universes: manga. Then, by creating an anime about a team of superheroes: the "Speed ​​Skip Team." Next, by having each of them voiced  by three iconic Gen Z influencers: Gaëlle Garcia Diaz (2.04M followers), Joyca (6.62M), and Natoo (5.18M).
Simultaneously, Speed ​​Skip Team boxes are sent to dozens of influencers who play the superhero, performing "miracles" with My Perfect Short Cycle.