The Brief
Rethinking Ixina's editorial line during the COVID-19 crisis, to strengthen the connection with its customers and all those who follow the brand on social media.
Data & Insights
Social media usage jumped by 70% during lockdown, and we spent much more time together as a family in our kitchens. We took advantage of this time to escape, create, and do DIY projects as a family with a new editorial calendar: #GetOutInYourKitchen.
The Answer
Bringing comfort by sharing tips, humor, and activities to fill the days. On the agenda: fun and easy DIY projects that will tap into the creativity of the whole family each week. Tutorials on decorating, kitchen organization, and even homemade cleaning products and children's toys… The principle is simple: have fun while staying home and combining practicality with pleasure.
