PORTRAIT SANDWICHES

Activation influence

#SocialInfluence

How to establish the new Maille flexible bottles as the benchmark for refined sandwiches right from their launch? By creating "Maille Portrait Sandwiches," bespoke sandwiches tailored to your image and taste. For each portrait, El_Piex (247k followers), the celebrity food influencer (Cyril Lignac, Stéphane Rotenberg, Petit Biscuit…), draws inspiration from the tastes, memories, and emotions of three other content creators: ThechefTomy (826k), Imperatricewu (257k), and Cosma (104k).