Social Networks

The Brief

Create more attractive, high-quality content that aligns with FNAC's DNA for their Social Networks.

Data & Insights

A major reference in the High-Tech and Culture sector in France, Fnac is a brand that needed stabilization in its content and more consistency on Social Networks.

The idea: a strong slogan "Discovery Eaters" where living curious means knowing how to look at things from a different angle.

A foundation for finding more original and higher-quality content, starting with a twist on the feed itself by adding a creative frame that offsets all the posts, like the FNAC logo. An influencer strategy has also been implemented to further enrich the account with quality lifestyle content.

The Answer

In total, more than 120 pieces of content were produced by the agency and by influencers, with more than positive results: an average engagement rate of 12.8% compared to 0.6% on the overall Fnac page.