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Activation influence

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What better way to unveil Ben & Jerry's new "Brookiees & Cream" ice cream flavor than with a TV show? And not just any show, but a duel between McFly and Carlito, hosted by Natoo, featuring challenges based on surprising combinations, just like the new Brookie flavor: photos mixing up people to guess (Kenji Chirac, Julien Doré, etc.), jumbled expressions… The show took place in the iconic Théâtre Marigny on the Champs-Élysées, filmed in front of a live audience and streamed live on Twitch. There were also live reactions from the community, who had the chance to win exclusive products!