TikTok Club

Pimkie

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The Brief

To enhance the visibility and desirability of the Pimkie brand and its collections among young women aged 16 to 25.

Data & Insights

The best way to appeal to this target audience today is to let them take ownership of the brand and its products on TikTok.

The Answer

Creation of an account and a crew of about thirty TikTokers called #PimkieUnited, which embodies the positioning of the brand, a #DeminChallangeNow challenge.

Impressive results: 4 million views on TikTok in one week, 4.5 million impressions on Instagram with an engagement rate of 5.1%.