ADVERTISING & INFLUENCE

The Brief

Find the best way to communicate about Rich, Veuve Clicquot's first Champagne for Millennials, with a targeted launch in certain world capitals.

Data & Insights

What better way to communicate about this champagne for Millennials than through Millennials themselves?
The idea is to recruit 2 influencers in each capital where Rich is launched, in order to raise awareness while producing hundreds of high-quality lifestyle content pieces to feed the brand's website and social media, making it the most visible champagne brand in the world, on social media.

The Answer

6 tailor-made experiences and 1 grand trip per year for more than positive results: the 16 Clicquologists have generated in total more than 1000 publications, 80 million impressions and more than 2.4 million interactions and an average engagement rate of 3.2%.