JOIN THE BORDEAUX CREW

Comprehensive brand support

#Advertising #Influence #Social #Branding

Bordeaux wines don't have the image they deserve. Often perceived as too expensive, too powerful, with the same old flavors, and only red wine… The reality is quite different: a terroir that boasts the most AOPs (Appellations d'Origine Contrôlée) in the world, and winemakers brimming with creativity. The idea behind the new brand platform was to unleash this diversity and energy, previously confined by the constraints of its past image, by creating "Join The Bordeaux Crew," a community and a territory that brings together all Bordeaux lovers worldwide: winemakers, merchants, wine shops, bartenders, and more. A new visual identity, a film, billboard and influencer campaigns, and social media series deployed across the globe, in the streets, in the media, and on social networks.