Branding and Advertising

The Brief

Develop a brand ecosystem that is consistent with its new editorial and creative direction.

Data & Insights

Display campaigns, TV and digital films, an e-commerce site "Social Inside", an influencer program and the management of the brand's Instagram and Facebook pages - this is the entire ecosystem developed by So Bang for Lipault.

The Answer

The Lipault and So Bang brands were delighted to receive the Effie "Gold" award in the Luxury Fashion and Accessories category. This award recognizes the effectiveness of the work carried out over the past two years, which has increased brand awareness from 0 to 35% and multiplied its revenue by 4.5.