A woman dressed in dark purple holds two purple suitcases, sitting on a white lamppost in front of a light purple wall.

Branding and Advertising

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The Brief

Develop a brand ecosystem that is consistent with its new editorial and creative direction.

Data & Insights

Display campaigns, TV and digital films, an e-commerce site "Social Inside", an influencer program and the management of the brand's Instagram and Facebook pages - this is the entire ecosystem developed by So Bang for Lipault.

The Answer

The Lipault and So Bang brands were delighted to receive the Effie "Gold" award in the Luxury Fashion and Accessories category. This award recognizes the effectiveness of the work carried out over the past two years, which has increased brand awareness from 0 to 35% and multiplied its revenue by 4.5.

Three posters show women posing with Lipault luggage against colorful backgrounds in a tiled subway station. Each woman sports a trendy look and interacts dynamically with her luggage.
An advertisement displayed at a bus stop shows a woman dressed in beige posing with a pink suitcase and a handbag. The word "Lipault" is prominently featured on the poster.
Double page from a four-page fashion catalogue featuring women posing with handbags and luggage, store information, product images, and minimalist purple and blue backgrounds on a plain blue background.
A woman dressed in a red outfit and wearing a beret stands next to a bicycle on which are placed two red bags, in front of a pink wall, on which the logos "Lipault Paris" and "INES DE LA FRESSANGE Paris" can be seen.
A woman wearing high heels, a skirt and a turquoise top holds two large turquoise bags while posing energetically in front of a matching turquoise background.