The different types of TikTok agencies: how to choose the right one for your brand?

needs no introduction billion active users. A young, creative audience, an addictive format: the formula has everything going for it and represents a strategic goldmine for brands.

But with such widespread recognition, it's difficult to establish a presence: the competition is fierce! Just as with Instagram and Facebook before TikTok, many marketing agencies recognized the opportunity and specialized in it. They now support brands by offering assistance and best practices for establishing a lasting presence on TikTok.

Strategy, creation, collaboration, community management, or even full support: how do you choose the right agency from all these options? How do you select the most suitable influencer agency for your brand? In this article, we'll present their services to help you make the right choice to boost your growth on TikTok.

The different types of TikTok agencies

Content creation agencies

Just as there's no smoke without fire, you can't succeed on TikTok without a good dose of creativity. Originality is key, and content creation agencies are the best at it! Their expertise lies in writing, editing, and retouching videos, all while respecting TikTok's guidelines. Guardians of your brand image, they can translate it into tailor-made, creative, original, and engaging audiovisual content. 

The Neads agency collaborated with Garancia to promote its limited-edition bestseller, Pschitt Magique. Their creation? Six aesthetically pleasing videos that respect both Garancia's brand image and TikTok's style. 

Community management agencies

The advantage of TikTok? All businesses can boost their brand awareness! Its algorithm democratizes visibility .Any video has the potential to go viral, depending on current trends. These are trends that community management agencies know better than anyone. Building connections ,fostering a community, and interacting with qualified leads: that's what community management agencies offer. They can also support your company in crisis management.

An example of successful collaboration? Fitness Park, aware that its competitor Orange was still performing well on TikTok, challenged the agency Sleeq to develop a TikTok account from scratch. Following a relevant community management strategy, the results were undeniable: in one month, the account had reached more than 100,000 followers and 7 million views!

Strategy and consulting agencies

In both the traditional and digital spheres, no campaign can have an impact without thorough research beforehand. And TikTok is no exception! 

For this, you can rely on strategy and consulting agencies. With their broader scope, they will analyzeyour marketand gather valuable information on the needs and expectations of your target clientele. This is an essential step in creating a suitable, and above all, relevant offering that stands out from the competition!

The agency We Are Social, for example, is a generalist social media agency that leveraged its TikTok expertise to promote the Pringles brand. With its valuable social insights and audits, the brand awareness of the famous potato chip brand jumped by 15%!

Paid advertising agencies

The effectiveness of video marketing, combined with TikTok's massive reach, allows for targeting a very broad audience. Paid advertising agencies, or TikTok Ads agencies, are advertising specialists and offer support in managing, deploying, and monitoring advertising campaigns on the platform. 

TikTok's unique advertising style allows it to blend seamlessly into the creations of its video creators. This is particularly true of Calvin Klein's advertising campaign, which, by launching the #onlyinmycalvins challenge, encouraged users to showcase the brand's products.

Influencer marketing agencies

Today, consumers no longer rely solely on television advertisements to make their choices. Influencers ,true opinion leaders, can change the consumption habits of their audience. 

A TikTok influencer agency collaborates with content creators. The goal? To boost engagement with your brand by leveraging the likeability and trust generated by the influencer.

A remarkable influencer marketing success story that hit the mark: the Léna Situation X Don't call me Jennifer (formerly Jennyfer) collaboration. The collections quickly sold out, and the online store recorded a record number of visits. 

How to choose the right TikTok agency for your brand?

After this overview of the services offered by TikTok agencies, it's your turn! Before contacting your agency, first define your project by:

• Your objective : as you've seen, each aspiration has its own area of ​​expertise, and therefore its own agency! Furthermore, clearly defined objectives will allow for effective monitoring of your TikTok campaign's performance;
• Your sector of activity, from which the message to be disseminated and the target audiences will be derived;
• The agency's track record : opt for an agency that has experience in achieving objectives comparable to yours;
• Your target audience : clearly define your audience. What are their interests? What types of content do they follow on TikTok? A good understanding of your target audience will allow the agency to create tailored campaigns that resonate with them.
• Your budget : the budget varies depending on the number of videos to be produced, the complexity of the production, the presence of influencers…

Communication , is at the heart of any successful collaboration. A good agency is honest, transparent and communicates clearly. As a client, listen carefully and be thorough in your briefs !

To find the ideal TikTok agency partner, first identify your brand's needs by determining your own skills, your level of autonomy , and the tasks you want to delegate. Whether it's creating engaging content, raising brand awareness, or managing your community, you won't be working with the same team. 

Take the time to research each agency, their services, their expertise , and testimonials . Most agencies showcase their collaborations on their websites, including examples of their work and results. This will give you an idea of ​​their work and help you build a team that's a good fit for your needs, ensuring long-term success on TikTok!