BRANDING, CONSULTING & DATA

Brand Reboot

The COVID crisis has heightened expectations of truth, citizenship and eco-responsibility, which is why we launched BRAND REBOOT, a study which, based on 500 interviews with influencers around the world, assesses the Global Impact of brands : their ability to create preference not only through the promotion of the brand and its offers but also through its environmental and societal commitment.

Brand platform and visual identity

Building brand platforms strong and distinctive enough to last over time by relying on research (trends, benchmarking, open data) and amplifying the DNA of each brand.

Design & animation of points of sale

Transforming points of sale into a place to experience the brand, a place of permanent entertainment, creating desire for the products, fascination for the brand, exchange and sharing.

Leveraging data

Three data collection and processing platforms: SoBang Survey, SO BANG Influencers Panel & Social Karma, to survey consumers in a target market, generate more accurate insights (develop) more effective strategies.

Workshops

Brand Bang, Social Bang, Influence Bang… These are just some of the workshops that reflect the agency's diverse specializations. Each project receives a dedicated team of experts and a methodology tailored to each client.

Marketing precision

Mapping all customer/brand interactions to build interception strategies adapted to the practices and uses of our targets in order to build media strategies, external or internal.

SCROLL

Create brand territories with maximum global impact.

Measuring the Global Impact of brands encompasses not only their awareness, image, and engagement, but also their now inextricably linked social and environmental impact. The Big Brands of the 21st century will be committed to the future of humanity, or they will cease to exist. Redefining the purpose, the "Why," of brands, by building on the success stories of those who have already achieved this, and by leveraging audience perceptions through new data from precision marketing tools: influencer groups, social data tools, and social listening. Creating new brand identities (logos, graphic charters, packaging) to make them stand out and resonate—that's the work of So Bang's branding and consulting teams.