Influence

The Brief

To make Tiffany & Co. the new benchmark brand in the eyes of Parisian ascendants.

Data & Insights

A true institution, particularly in the United States where it was founded, Tiffany & Co. is nonetheless perceived as a traditional, classic brand, most of whose collections are unfamiliar to Parisians. The idea is to create a Tribe of 12 Parisian influencers aligned with the brand's bold, creative, and modern DNA, in a market where French High Jewelry Houses are far more popular.

The Answer

In total, more than a dozen experiences were conducted with the Tribe:
targeted experiences designed for distinctive and original content, as well as events organized around modern and creative themes. The results included over 400 social media posts, more than 24 million impressions, 600,000 interactions, and an average engagement rate of 4% on published posts.