#TheOpticianWhoChangesVision

Communication territory

#Influence #Social #Advertising

To help the 70% of French people who wear glasses to love them, the brand has established itself as an expert in style and innovation through a new positioning embodied by a new tagline: "The optician who changes vision." A complete overhaul of the brand's visual identity, modernized with red as its emblem. A new visual territory inspired by fashion. Using shop windows like billboards. Engaging social media with user-generated content (UGC), influencer marketing, trend analysis, community hacking, and social media series… This promise is supported by an advertising campaign focused on Lissac's personalized service and style, collaborations with leading influencers and UGC experts, and fashion shoots featured on the feed. Throughout the year, our highly responsive Social Media Managers will stay on top of the latest trends by regularly surveying the French public through street interviews.