Social media, photo and video production

The Brief

Create more attractive, high-quality content that aligns with DARTY's DNA for their Social Networks.

Data & Insights

A major player in the French high-tech and home appliance sector, Darty needed to stabilize its content and achieve greater consistency on social media.
The idea: a strong tagline, "The Darty Fun Family," to simplify everyday life for families with a positive attitude. A color scheme inspired by the Darty brand guidelines to optimize post attribution to the brand and maintain consistency across all communication channels. An influencer strategy was also implemented to further enrich the account with high-quality, fun, family-friendly lifestyle content.

The Answer

In total, more than 95 pieces of content were produced by the agency and by influencers, with more than positive results: an average engagement rate of 12.3% compared to 1.5% on the overall Darty page.