7 key figures to remember about social media in 2020

Social media platforms like Facebook, Instagram, YouTube, Twitter, Twitch, and TikTok are among the most visited. Audiences (number of users), sales figures, and investment amounts on social media have literally exploded in recent years. Discover seven key statistics that demonstrate the strength and dynamism of these platforms in 2020.

#1 – 45

That's the percentage of the world's population on social media ! The number of people who regularly use social media exceeded 3 billion in 2018. These figures continue to rise. Among the top 3 platforms with the largest number of active users are: Facebook with over 2.2 billion users, YouTube with 1.9 billion users, Instagram with 1 billion users, and TikTok with 625 million active users.

#2 – 23,3

This is the amount in billions of dollars that sales on social networks will reach in 2020.According to statistics, at least 76 million social media users in the United States have made at least one purchase through these networks, representing more than 38% of users with accounts.

#3 – 2,2

This is the number of hours spent per day on social media. Internet users spend more than two hours on these platforms. This figure has increased in recent months following the emergence of the coronavirus pandemic, the imposed lockdowns, and social distancing measures.

#4 – 73

This is the percentage of marketing managers convinced of the power and effectiveness of social media. To implement an effective influencer marketing strategy, brands are increasingly turning to influencer agencies capable of providing engaging content to their potential customers. Social media marketing is the primary communication channel. In this era of fiercer competition among brands, they have abandoned traditional advertising in favor of influencers. All brands are now interested in implementing a social media marketing strategy.

#5- 54

This is the percentage of internet users who use social media to find or buy one or more products. Many internet users join social media hoping to find purchasing opportunities. This is why most businesses have a page or channel to showcase their products and services and reach internet users more easily.

#6 – 49

This is the percentage of professionals who trust influencers. These online stars have the ability to increase brand awareness, help them gain more credibility, and better manage their online reputation. Regardless of the nature and scale of your marketing, you can take advantage of the opportunities offered by social media by working with a community manager and one or more influencers.

#7- 91

91% of social media users access content via their mobile devices (smartphones, tablets, etc.). Next-generation mobile devices and social networks are evolving in parallel and exponentially. This is why you need to offer mobile-friendly content to improve the user experience and achieve your marketing objectives.

Discover the true power of social media with our influencer agency

The numbers prove it: social media is the ideal tool for running marketing and influencer campaigns for brands and products. But to achieve effective results, you need to know how. To fully leverage the power of social media, the best approach is to work with an influencer agency.

At So Bang, we help brands create impactful social media campaigns, distribute them on the most suitable social platforms, work with top influencers, and more. So Bang, so Social media…
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