10 tips to become a top influencer in 2020

Micro-influencers, nano-influencers, or simply influencers—whatever you call them, they are the stars of influencer marketing. Present on blogs and social media (Instagram, TikTok, etc.), these ambassadors attract brands with their strong appeal and, of course, their valuable communities. But what exactly does it mean to be an influencer today? And more importantly, how do you stand out and capture the attention of an influencer agency like So Bang? Discover our tips and tricks to become a top influencer in 2020.

What is an influencer today?

An influencer is a person active on a social network, blog or any other communication medium (most often digital) and whose stances are able to influence the consumption patterns of the internet users who follow them (their community). 

Thanks to the relationship of trust they cultivate with their followers, influencers are indeed able to encourage their subscribers to make purchases and to favor certain brands or products over others.

Therefore, with the rise of influencer marketing, it's easy to see why these opinion leaders have quickly become valuable opportunities for brands and businesses. By being able to amplify their voices online to a highly targeted and, above all, qualified audience, influencers represent powerful tools for implementing effective promotional and marketing strategies. 

Becoming a brand or product advocate is a status that appeals to more and more people, especially among younger generations. However, many are unaware of what this activity truly entails and, more importantly, the keys to standing out from the crowd.   

How to become one of the top influencers of 2020? Tips, tips, tips…

Whether you're a man or a woman, and whatever your age, in theory, anyone can become an influencer. But that's only in theory. While influencer marketing allows a wide variety of profiles to express themselves, it also relies on very specific techniques and strategies. These subtle mechanisms, and only knowledge, experience, and mastery of them will truly propel a brand into the hearts of consumers and make you a top internet influencer.

But how exactly does one become an influencer? In the absence of formal training, the So Bang influence team offers 10 tips and advice if you too wish to become a top influencer. 

1. Be authentic

The number of influencers on social media is constantly growing. If you want to stand out from your competitors, you absolutely must remain authentic and consistent. Therefore, your editorial line (on Instagram or TikTok, for example) must be clear and genuine. Have you positioned your content in a style that is more educational, playful, or even humorous? Stay true to this principle, as well as to the values ​​you have chosen to embody for your community. 

Similarly, to become a top influencer, you'll need to prove you're a pro in a very specific field. There's no room for guesswork or spreading yourself too thin. Your community expects impeccable expertise from you and, needless to say, that you're at the forefront of trends and the latest innovations. A true influencer doesn't fake it. They believe in what they say, and it shows.

2. Use the right hashtags

Hashtags are essential for improving the visibility and ranking of your posts, whether on Instagram, Twitter, Facebook, or YouTube. Want to create a story or share a personal opinion about a brand or product with your community? Why not combine and mix several hashtags in your content?! And when writing them, always remember: to engage your followers, you need to be creative, funny, and positive. Exciting, right?

3. Publish at a regular pace

If you want to stand out from other influencers, your social media posts also need to be regular. This is the most effective way to quickly gain recognition from an audience. 

By setting up a meeting with your subscribers, you will also mechanically increase their engagement rate and be better able to attract the attention of brands that can then use your services. 

4. Be local

When starting out in influencer marketing, it's best to set achievable goals. This way, your posts will have a better chance of being noticed if they're targeted locally. Our advice is simple: before aiming for a national or international audience, start by attracting people and brands in the regions where you're located. 

Therefore, share content that mentions local brands or places. When starting out on social media and wanting to become an influencer, using geolocation can be very beneficial. 

5. Automate likes and messages

It's often impossible to like or reply to every comment from your community members. Automating likes allows you to save a significant amount of time and quickly grow your social media community. Note that it's also possible to automate certain messages, such as welcome messages. 

Therefore, the perfect influencer's toolkit should always include effective tools. Many tools exist to help you manage the automated distribution of your content. Take the time to find the one that best suits your influencer activity.

6. Be present outside of social media

Yes, community building happens not only on blogs and social media, but also in real life! To do this, you can, for example, organize contests on Instagram, meet the winners in person to reward them, and then publish videos and photos of these events on your accounts. 

As you've probably gathered, to become a top influencer (or at least a professional one), it's essential to build strong and lasting relationships with your followers. Meeting your audience in person will also allow you to refine your influence strategy.

7. Be curious

When you want to excel in a field, you must strive for continuous learning. However, influencer marketing is a constantly evolving field. Therefore, to acquire ever more skills and new ideas, nothing beats effective competitive intelligence. 

Successful influencers are often the most curious and constantly seek out new information in their field. Their goal: to ensure that the content they offer their communities is always fresh, rich, and interesting. 

8. Be creative

If you want to stand out as an influencer, you must focus on the quality, not the quantity, of your posts. Want to share videos or photos? You can add special effects, showcase your editing skills, and so on. So, regardless of your interests, the key is always originality. 

Becoming a top influencer isn't for everyone. If you've decided to pursue this path, it's because you possess talents and skills that you absolutely must leverage. Since content is central to your business, it must stand out to captivate your audience.

9. Surround yourself with the best

Top influencers often collaborate with each other. If you want to succeed in influencer marketing, you'll need to connect with other influencers, learn from them, share your passions and strategies, and so on. 

In short, surround yourself with the best to develop your knowledge and skills. And of course, on your climb to the top of influence, you can also connect with influencer agencies like So Bang. Becoming a top influencer is a bit like being part of a climbing team where one day you become the leader.

10. Be persistent

If you decide to get into influencer marketing, nothing should stop you! Take your time to explore all the choices and opportunities that social media and the web offer. All beginnings are difficult, but with perseverance and a little luck, you can become a top influencer. And besides, all beginnings are valuable learning experiences. Take advantage of this time to test content ideas, editorial tone, and so on. Find the voice and style that truly reflect you.

As you've gathered from these few tips, contrary to popular belief, becoming an influencer isn't a hobby or a passing fad. It's a real professional activity that requires hard work and a long-term commitment. 

Of course, each influencer's personality must also be preserved to achieve that unique alchemy upon which influencer marketing is built. Again, don't succumb to the mainstream or fall into excessive technicality. Carefully preserve your authenticity! As an influencer agency, So Bang meticulously targets all its influencers with this dual requirement: to offer brands talented ambassadors capable of powerfully and sustainably representing their image and products, but also unique and genuine personalities. Brands or influencers, do you identify with this vision of influencer marketing? Then join the So Bang influencer platform!